Hello, I’m here!
I’ve gathered 7 high-engagement viral content ideas to provide you with ideas for your next social media advertising campaign.
Our primary goal is to increase engagement. Getting more clicks with the same budget means more sales because more clicks translate to more sales.
One point I want you to pay attention to while reviewing the content is their common feature. Why do viral contents spread? The answer lies here. After reviewing them all, take another look, and you’ll see that they are suitable for the usage and dynamics of the platform.
Let’s get started.
Ad Content Idea 1: Silent Review (Doctor)
@nonaeyemd Shhh.. I’m reviewing eye drops ✨🫣 #eyedrops #silentreviews #eyes #ophthalmology #ophthalmologist #eyesight #eyecaretips ♬ original sound - NonaEyeMD
Engagement Metrics: 127.6K Likes, 1885 Comments, 21.3K Saves, 3.7K Shares.
Concept: Silent Review.
The more you exaggerate and show your emotions, the better. Strong facial expressions are important; they influence the feelings of the person in front of you. You can do it not only about the product but also about the brand or category.
Sometimes you don’t need words to convey things. You can communicate your ideas to the other person within seconds.
Ad Content Idea 2: Bird’s Eye View (Product)
Engagement Metrics: 6.1M Likes, 24K Comments, 350.6K Saves, 158.3K Shares.
Concept: Post-product emotions.
Imagine placing the product right in the center of this video. Show how “fun” it is to use the product and how people are “enjoying” it.
Before and after ads work on social media. However, if you demonstrate how much the product will impact life and transform you, then it goes beyond just working and makes a difference.
Ad Content Idea 3: Ins & Outs
@lawschooltingz 2023 ✨Ins and 📵Outs: Law School Edition 🥰👩🏻💻 #lawschool #insandouts #insandoutslist #newyear #lawtok #lawschoolboston #fyp #boston #gradschool #bostonfyp #snow ♬ can we not talk about that x september - halfmoonrue ☾
Engagement Metrics: 10.8K Likes, 41 Comments, 1.8K Saves, 264 Shares.
Other videos on the trend: https://www.tiktok.com/tag/insandouts
Concept: Comparison.
First of all, the production is very easy, it’s a style that people are familiar with. It’s a different perspective on comparison.
For the “Outs” part of the product; issues, obstacles, etc. can be discussed, while in the “Ins” part, product benefits and topics it will change in life can be addressed.
Ad Content Idea 4: Emotion-Driven Product Introduction
@iamjessparada Replying to @Layla😜 Its on sale for like $20! Its $50 on other places👀 #christmasgiftsideas #giftideas #TikTokShopBlackFriday #TikTokShopCyberMonday #blackfridayearlydeals #backmassager #neckmassager #shoulderpain #backpainrelief #neckpainrelief ♬ original sound - Jessica⭐️Fave Finds
Engagement Metrics: 209.2K Likes, 1.4K Comments, 24.8K Saves, 10.6K Shares.
Concept: Exaggerated emotions.
The user’s initial experience with the product and their feelings grab our attention. This content is an ad that doesn’t look like an ad. Looking at the description, it seems to be an announcement of a discount.
These genuine emotions always carry a strong viral potential.
Information from Twitter: The owner of this store claimed to have earned $30-50K from this ad.
Ad Content Idea 5: Influencers Gone Wild
@influencersinthewild In other news… more influencers #fyp #influencer ♬ Vogue (Edit) - Madonna
Engagement Metrics: 490.2K Likes, 6K Comments, 10K Saves, 4K Shares.
Concept: Entertainment.
The influencer portrays their life in a humorous manner. This type of content is conducive to going viral and engaging. If you can naturally integrate your product into such content, sit back, and let the users take it from there.
Ad Content Idea 6: Time-saving (Software & Application)
@getconch.ai wish i had this in school 😭💀 #lecture #study #school #aitools #student ♬ original sound - Conch AI
Engagement Metrics: 34.6K Likes, 100 Comments, 31.5K Saves, 2.6K Shares.
Concept: Incentivization.
The video immediately emphasizes the problem: time-saving. A simple yet effective content for software products.
One of the main reasons why this ad will work is because people are always looking for shortcuts.
In social media advertising, the first thing to focus on is the content, folks.
Because you’re essentially investing money into visuals/videos. The better the metrics of that content, the higher the return on the budget you’ve spent.
Thank you for reading this far.
Goodbye for now.