digital marketing consultant, performance, busra aydin

Google & Meta Partner

Management Consultant for Businesses Without a Digital Marketing Team

Busra Aydin is a management consultant who has specialized in modern performance marketing for 8 years. She has worked directly with over 30 brands in the field of digital marketing. With her team or independently, she has managed budgets exceeding 15 million $ on digital platforms. Quickly integrating into businesses, her primary focus is on developing strategies to maximize advertising conversion rates and achieve brand objectives.

Methodology

Explains the fundamentals of the main methodologies used in campaign management.

Methodology

Explains the fundamentals of the main methodologies used in campaign management.

Ad Scaling

This is the stage following the testing of campaigns. It covers the strategies implemented in the step where we spend the most budget.

Creative Testing

The initial stages of management involve planning how visuals, videos, and messages will be tested in campaign structures, determining which channels will be utilized, and how testing will be planned.

Conversion Optimization

Conversion optimization is the field where user behaviors are analyzed, improvements are made on websites and relevant areas. Its aim is to minimize acquisition costs per conversion.

Audience Management

The motivation factors and purchasing stage of the target audience are planned, while technical and specific target audiences are developed.

Improving Strategy

It covers the strategies where communication rules are established for the brand's messages across all channels based on competitors and market positioning.

Data Analysis

To determine brand or campaign strategies, all data from both paid and organic channels are examined, and an action plan is created.

Scaling

This is the stage following the testing of campaigns. It covers the strategies implemented in the step where we spend the most budget.

Creative Testing

The initial stages of management involve planning how visuals, videos, and messages will be tested in campaign structures, determining which channels will be utilized, and how testing will be planned.

Conversion Optimization

Conversion optimization is the field where user behaviors are analyzed, improvements are made on websites and relevant areas. Its aim is to minimize acquisition costs per conversion.

Audience Management

The motivation factors of the target audience and their stage in the process of making a purchase or taking the desired action are planned; technical and specific target audiences are developed.

Improving Strategy

It covers the strategies where communication rules are established for the brand's messages across all channels based on competitors and market positioning.

Data Analysis

To determine brand or campaign strategies, all data from both paid and organic channels are examined, and an action plan is created.

You can explore the current strategies and educational articles written by Busra Aydin.

You can explore the current strategies and educational articles written by Busra Aydin.

You can browse through the scope areas of each consulting below.

You can browse through the scope areas of each consulting below.